E-Marketing Review for Easy Jet Case Study Example | Topics and Well Written Essays - 4000 words

E-Marketing Review for Easy Jet - Case try ExampleUp to date, the family remains a major shareholder in the airline which is now referred as easyJet PLC. The founder also owns a group of other companies which own the brand name easy although at that place is not cross-shareholding between the easyJet and other easyGroup which is the licensee confederation. Although the group operates separately, there are some cross marketing reason that are shared between the airline and the other groups.The airline operates from Hangar 89 at Luton Airport. tho contrary to other airline which support their headquarter reflecting their status in the market easy Jet has a simple headquarter which is a bright orange building which represent it low- follow ethos.Since April 1998, the follow became some of the airlines which wedge the use of internet in divvy uping it seats. Currently it is estimated that 95% of all the seats in the company are sold over the internet which has made one of the le ading internet retailer in the European market.Marketing can be defined as a management process that is creditworthy for identify and satisfying what the customer requires which is done for a profit. There have been many ways in which marketing has been carried out but the news strategies have been through the use of e-tools like the internet. It has been used to do research on to know what exactly does customer needs. It has as also been able to anticipate the demands for digital service and therefore have a good resource allocation. E-tools have helped to satisfy customer demands as they find a range of products at on location. The use of information and communication technology to gain the above objective of market is referred to as e-marketing or digital marketing.Background EasyJet was has been one of the most lucky airline in the world. The company was founded by Stelio Haje-Ionnou who was a son of a Greek shipping tycoon. This company was set up in 1994. it as set up as a l ow cost airline which was looking to undercut other traditional carriers like British Airways in order to have a lean operation. In order to come up with such an operation, the founder had decided on single sales channel to survive in the market and therefore he settled on the phone as the most appropriate. This was considered a ground breaking but the founder insisted on having cipher selling methods to the consumers. Although he had refuted the user of the internet at that time he kept a sloshed eye when the trials for the sites were going on. What ensued was as stead rise in calls that were being made per week and readily the company grew oft of space to handle the customers. Therefore the owner decided it was either the company decides to sell over the internet or build a new call centre. This turned to be a success story of e-marketing of the company. (Miles 2006, P. 2)Company OverviewIt has been recorded that easyJet is one of the most refuted British tour operators which h as been successful in cutting a niche on the market. It has been able to cut competitive price edge which has been attributed to morose management of the cost by bypassing intermediary agencies that increased the cost of management. The company has also been able to successfully use non-saturated airports which have been on of its cost cutting measure that it has taken. The company has successfully offered freights to Great Britain,